Why Cereal Has Such Aggressive Marketing

Why Cereal Has Such Aggressive Marketing

Breakfast is often lauded as “the most important meal of the day.” What is less commonly mentioned is the origin of this ode to breakfast: a 1944 marketing campaign launched by General Foods, the manufacturer of Grape Nuts, to sell more cereal. During the campaign, which marketers named “Eat a Good Breakfast—Do a Better Job,” grocery stores handed out pamphlets that promoted the importance of breakfast while radio advertisements announced that “Nutrition experts say breakfast is the most important meal of the day.”

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