We don’t treat all of our beliefs the same. Some misconceptions we give up readily, replacing them with better information when alerted to our ignorance. For other constructs though, for your most cherished beliefs about things like climate change or vaccines or Republicans, instead of changing your mind in the face of challenging evidence or compelling counterarguments, you resist. Not only do you fight belief change for some things and not others, but if you successfully deflect such attacks, your challenged beliefs then grow stronger. Psychologists call this the backfire effect.